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Won 1st Place in the annual

Publicis Collective

Shark Tank Competition!

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Hybrid

Electrified Lifestyle

Our goal was to create a digital experience that adds unique value to a customer’s hybrid/electrified lifestyle (thus helping to position Stellantis as a leader in this space). Stellantis targets over 40% of vehicles sold in US to be low emission vehicles by 2030, so that means more and more hybrid/electrified nameplates across all Brands

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Launch Microsite as a Digital Education Platform

  • Educate buyers on upcoming Stellantis Hybrid & BEV rollouts

  • Address EV barriers to purchase

  • Offer information / waitlist-signup for the ‘Stella’ EV         Subscription Service

Vehicle Launches & ‘Stella’ EV Subscription Program

  • As additional Stellantis Hybrid and BEV vehicles launch across nameplates, the website will stay up-to-date with the latest Stellantis EV news & reveals

  • Create the ‘Stella’ EV subscription service program

  • Develop mobile app framework

Stella Mobile App

  • Launch Android & iOS app which is accessible via QR code from the Microsite

  • Consumers can download the app via a QR code from the Microsite in order to sign up and/or manage their Stellantis EV subscription.

ROLLOUT PLAN

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