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Buffalo Wild Wings

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Buffalo Wild Wings - Mock Pitch Presentation
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In the summer of 2018, when I interned at BBDO Atlanta,  the interns were presented with a project to pitch Buffalo Wild Wings as if they were a potential client. The following slides accurately reflect all that I contributed to our pitch deck.

Perception of the Modern Sports Fan

  • 45% are women

 

  • Interested in supplemental sports programming just as much as the game

 

  • Moving to social media for news and coverage

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The average male millennial sports fan reports spends 2.5 hours on social media a daily, with 72% of that being sports content

for the fans of the 21st century 

Watching sports and enjoying sports Have become two different sensations that have dramatically changed over-time

Insight
Big Idea

"fans of B-dubs no longer have Buffalo Wild Wings top of mind for places to watch sports." ​

3 leagues of competition

1 - Watching at Home

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2 - Competition Eateries

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3 - Stadiums

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Now customers can share the B-Dubs experience while they wait !  

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In-Store
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Buffalo Wild Wings Presents:

Wild Rally's!

Bringing the B-Dubs experience

to YOU !

"The experience of working at BBDO, broadened my knowledge of the digital marketing industry and its economic reach."

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